It's an extension of business intelligence and media monitoring. The difference is that, the reports should be used to prompt engagement online with our users - both when they say positive and negative things about us. All staff should have access to the reports and be encouraged to review them.

Take-up of Simplified Sign On via the UK Access Management Federation for Education and Research is at a level where a large number of Becta’s stakeholders now have a federated username. By Shibbolising our key services not only will we be providing a more accessible way for stakeholders to engage with us, but we will also demonstrate that we can practice what we preach by following our own best practice guidance.

If we are to use social media more systematically, then we need to have a defined rights and corresponding responsibilities to protect reputations, data and our brand.

We could break it down in a number of ways - by team, by project, by subject area - but the forums should be viewable by all to encourage innovation.

Loughborough Uni has developed a socila media monitoring dashboard for academic institutions, but it may be useful for Becta to monitor it's reputation, as it monitors many common areas.